Meet the DIE4ART founder : Naomi

Naomi L.A ‘Baudelaire’ Smith is an award winning, 34-year-old London-based creative, entrepreneur and global thought leader specialising in DEI - creative education, and Indigenous wellness and knowledge.

She is recognised as a ‘Top 50 Voice Of 2026’ by Divas Of Colour for her consistent empowerment of women and her impact is global: she has worked with institutions such as the British Library and the Ministry of Culture (UAE), delivered keynote presentations for the University of Cambridge as well as universities across South Africa and the United States, and is working on a women’s retreat in the Caribbean for 2027.

Naomi’s creative journey began in 2018, when she designed her own T-shirts and flash tattoo artwork — work that went viral in Russia, Poland, and Amsterdam. This sparked the growth of her international creative community, which now includes strong ties with New York. Naomi launched DIE4ART in 2024 as a passion project before quitting her job as a fashion and global black studies librarian in 2025, due to ongoing workplace racism and microgressions.

Naomi is now a transformative creative consultant whose work centres on creative, personal, community and structural freedom, self-discovery, possibility, ambition, integrity, adventure and growth.

Naomi uses her Gen - Z / Alpha cultural influence and holistic-business strategies rooted in her spiritual gifts of Clairsentience and Claircognizance inherited from her Yoruba and Indigenous-American ancestors, to support predominantly female identifying creatives with redefining themselves, their brand , their creative identity and their traumas - read her free e-book where she overcame psychosis to ‘manifest’ a life on her own terms and learn more about her 1-1 creative consultations here.

Naomi’s work is rooted in Global Advocacy and Social Justice - Naomi believes that once you realise you can change your own life and defy limitations, you no longer believe the world and its systems are unchangeable.